Follow Me, Like Me, Pinch Me, Squeeze Me—
“Ok, sure. Wait what’d you want me to do? Oh, social media.”
It’s everywhere, and for good reason. The explosion of social media usage by companies means they’re more accessible to their audience. Customers can just check out the channels of the company they want to. Want to watch that crazy commercial your friend told you about? YouTube. Want to voice how they messed up your order or how much you ♥ them? Twitter. Want to get an idea of what they do? Facebook.
So what’s the problem?
Was that “HalfordsSummer”? No, “HalfordsUK”. No, I think there was an underscore: “Halfords_uk”.
“Mandalaybay” for Facebook, “Mandalaybay_LV” for Twitter. Or was it the other way around…
Searching “Yeo Valley” on Facebook also shows a musical band page, should I click on that to “Sing-a-long”?
A Pepsi ad with social media icons is pretty straightforward. But what about “Supper Club”, do I just search that on Facebook and click one of the many results?
I’m not bashing these companies and their campaigns, it’s great that they’re putting time and money into channels where customers can reach them. But what’s the use of a social media account if no one knows how to get there? If you have to choose a separate name for every account, chances are your Facebook won’t be the same as your Twitter, YouTube, and Instagram. How about one tag to rule them all? Get one TerseTag, and link all your social media accounts there. That way:
- Your audience only has to remember one tag and one place to find your social media links.
- If you’re able to get a better Facebook or Twitter name down the line, or want to promote a different account, you don’t have to worry about all those people you told to “follow #get_yourapp” instead of “#yourapp”. Just edit what’s on your TerseTag page.
Check out a great example on how to avoid confusing customers while having the name “greenies” on Facebook and the name “greeniesbrand” on Twitter by simply telling them to lookup #greenies on TerseTag.
Checkout TerseTag and pick up your tag to network yourself, advertise your products, or promote your business and brand. The last tag you’ll have to share. One tag to rule them all.